Old School Mondayz – Classic Album Review _ Eric B & Rakim – Paid In Full

Paid in Full

Studio album by Eric B. & Rakim

Released – July 7, 1987
Recorded – 1986–87; Marley Marl’s home studio, Power Play Studios; New York City
Genre – Hip hop
Length – 45:08
Label – 4th & B’way, Island
Producer – Eric B. & Rakim

Eric B. & Rakim chronology

Paid in Full

(1987)Follow the Leader

(1988)
Singles from Paid in Full

“Eric B. Is President”
Released: 1986

“I Ain’t No Joke”
Released: 1987

“I Know You Got Soul”
Released: 1987

“Move the Crowd”
Released: 1988

“Paid in Full”
Released: 1988

Paid in Full is the debut album of American hip hop duo Eric B. & Rakim, released on July 7, 1987, by Island-subsidiary label 4th & B’way Records. The duo recorded the album at hip hop producer Marley Marl’s home studio and Power Play Studios in New York City, following Rakim’s response to Eric B.’s search for a rapper to complement his disc jockey work in 1985. The album peaked at number fifty-eight on the Billboard 200 chart and produced five singles, “Eric B. Is President”, “I Ain’t No Joke”, “I Know You Got Soul”, “Move the Crowd”, and “Paid in Full”.

Paid in Full is credited as a benchmark album of golden age hip hop. Rakim’s rapping, which pioneered the use of internal rhymes in hip hop, set a higher standard of lyricism in the genre and served as a template for future rappers. The album’s heavy sampling by Eric B. became influential in hip hop production. The record has sold over a million copies and the Recording Industry Association of America (RIAA) certified it platinum in 1995. In 2003, the album was ranked number 228 on Rolling Stone magazine’s list of the 500 greatest albums of all time.

Background

Eric B. and Rakim met in 1985 after Eric B. looked for a rapper to complement his turntable work at the WBLS radio station in New York City.[1] After Rakim responded to Eric B.’s search for “New York’s top MC”,[2] Rakim’s friend and roommate Marley Marl allowed him to use his home studio. The first track they recorded, “Eric B. Is President”, was released as a single on the independent Zakia Records in 1986. After Def Jam Recordings founder Russell Simmons heard the single, the duo were signed to Island Records and began recording the album in Manhattan’s Power Play Studios in early 1987.[2] Rakim wrote his songs in approximately one hour while listening to the beat. He then recorded his vocals in the booth by reading his lyrics from a paper. In 2006, Rakim revealed, “When I hear my first album today I hear myself reading my rhymes but I’m my worst critic.”[3] The duo completed the album in one week. They have said that they worked in 48-hour shifts and recorded in single takes in order complete the album within budget.[4] In a 2008 interview with AllHipHop, Eric B. stated, “[T]o sit here and say we put together this calculated album to be a great album would be a lie. We were just doing records that felt good.”[5]

The album’s success led to a contract with Uni Records and MCA Records in 1988, who released their second album, Follow the Leader.[6] Eric B. & Rakim are credited as officially producing Paid in Full. Although Marley Marl claimed to have produced two tracks (“My Melody” and “Eric B. Is President”[7]), Eric B. has argued that Marley Marl was only an engineer.[5] In 2003, Eric B. alleged the duo had not been fully paid for their work, and filed a lawsuit against the Island Def Jam Music Group, Lyor Cohen, and Russell Simmons.[8]

Music

Rakim’s rhyming deviated from the simple rhyme patterns of early 1980s hip hop. His free-rhythm style ignored bar lines and had earned comparisons to Thelonious Monk.[9]The New York Times’ Ben Ratliff wrote that Rakim’s “unblustery rapping developed the form beyond the flat-footed rhythms of schoolyard rhymes”.[10] While many rappers developed their technique through improvisation, Rakim was one of the first to demonstrate advantages of a writerly style, as with for instance his pioneering use of internal rhyme.[11] Unlike previous rappers such as LL Cool J and Run-D.M.C. who delivered their vocals with high energy, Rakim employed a relaxed, stoic delivery.[2][12] According to MTV, “We’d been used to MCs like Run and DMC, Chuck D and KRS-One leaping on the mic shouting with energy and irreverence, but Rakim took a methodical approach to his microphone fiending. He had a slow flow, and every line was blunt, mesmeric.”[13] Rakim’s relaxed delivery resulted from his jazz influences; he had played the saxophone and was a John Coltrane fan.[7][9][14][15] His subject matter often covered his own rapping skills and lyrical superiority over other rappers.[16][17]

Allmusic editor Steve Huey characterized Rakim for his “complex internal rhymes, literate imagery, velvet-smooth flow, and unpredictable, off-the-beat rhythms.”[18]Pitchfork Media writer Jess Harvell described his rapping as “authoritative, burnished, [and] possessing an unflappable sense of rhythm”.[17]Paid in Full, which contains gritty, heavy, and dark beats,[19] marked the beginning of heavy sampling in hip hop records.[10] Of the album’s ten tracks, three are instrumentals.[20] As a disc jockey, Eric B. had reinstated the art of live turntable mixing.[7] His soul-filled sampling became influential in future hip hop production.[13] Music critic Robert Christgau noted that Eric B. had incorporated “touches of horn or whistle deep in the mix” of his sampled percussion and scratches.[21]

Singles

“Eric B. Is President” was released as the first single with “My Melody” as the B-side.[9] It peaked at number 48 on the Hot R&B/Hip-Hop Singles & Tracks and number forty on the Hot Dance Music/Maxi-Singles Sales.[22] The track sparked debate on the legality of unauthorized sampling when James Brown sued to prevent the duo’s use of his music.[23]PopMatters’ Mark Anthony Neal called it “the most danceable hip-hop recording” of 1986.[24] According to Touré of The New York Times, “It is Rakim’s verbal dexterity as well as his calm, deep voice and dark tone that has made this song a rap classic: ‘I came in the door/ I said it before/ I’ll never let the mic magnetize me no more/ But it’s bitin’ me/ Fightin’ me/ Invitin’ me to rhyme/ I can’t hold it back/ I’m looking for the line/ Takin’ off my coat/ Clearin’ my throat/ The rhyme will be kickin’ it/ Til I hit my last note.'”[25] The second single, “I Ain’t No Joke”, peaked at number 38 on the Hot R&B/Hip-Hop Singles & Tracks.[22] Described as one of the album’s “monumental singles”,[26] Michael Di Bella wrote in the All Music Guide to Rock that “Rakim grabs the listener by the throat and illustrates his mastery of the rhyming craft”.[6]

The third single, “I Know You Got Soul”, peaked at number 39 on the Hot Dance Music/Club Play chart, number 34 on the Hot Dance Music/Maxi-Singles Sales, and number 64 on the Hot R&B/Hip-Hop Singles & Tracks.[22] The track’s production contains “digitized cymbal crashes, breathing sounds, and a bumping bass line.”[27] The song popularized James Brown samples in hip hop songs.[28] The British band M|A|R|R|S sampled the line, “Pump up the volume”, on their number one UK single, “Pump Up the Volume”.[29]Rolling Stone ranked it at number 386 on “The 500 Greatest Songs of All Time”.[30] The fourth single, “Move the Crowd”, peaked at number three on the Hot Dance Music/Club Play chart and number 25 on the Hot Dance Music/Maxi-Singles Sales.[22] The track’s B-side, “Paid in Full”, was released as a single in 1987 and later remixed by the production duo Coldcut. The remix used several vocal samples, most prominently “Im Nin’Alu” by Israeli singer Ofra Haza.[29] In 2008, the song was ranked at number 24 on VH1’s “100 Greatest Hip Hop Songs”.[31]

Reception and influence
Professional ratings

Review scores
SourceRating

Allmusic[18]
Blender[32]
Robert ChristgauB[21]
The New York Timesfavorable[10]
Pitchfork Media7.8/10[17]
Rolling Stone[33]
The Source[34]
Spin10/10[35]
Sputnikmusic5/5[36]

The Washington Postunfavorable[37]
Paid in Full was released during the period in hip hop that became known as the golden age hip hop era.[38] Alex Ogg considered it the duo’s magnum opus in his book The Men Behind Def Jam.[2] Rakim’s rapping set a blueprint for future rappers and helped secure East Coast hip hop’s reputation for innovative lyrical technique.[11][39] Author William Cobb stated in To the Break of Dawn that his rapping had “stepped outside” of the preceding era of old school hip hop and that while the vocabulary and lyrical dexterity of newer rappers had improved, it was “nowhere near what Rakim introduced to the genre”.[38]The New York Times’ Dimitri Ehrlich, who described the album as “an artistic and commercial benchmark”, credited Rakim for helping “give birth to a musical genre” and leading “a quiet musical revolution, introducing a soft-spoken rapping style”.[40] Allmusic’s Steve Huey declared Paid in Full one hip hop’s most influential albums and “essential listening” for those interested in the genre’s “basic musical foundations”.[18]MTV ranked it at number one in “The Greatest Hip-Hop Albums of All Time”, stating it raised the standards of hip hop “both sonically and poetically” and described it as “captivating, profound, innovative and instantly influential”.[13] The album is broken down track-by-track by Rakim in Brian Coleman’s book Check the Technique.[41]

Rolling Stone magazine listed it at number 228 on “The 500 Greatest Albums of All Time”, calling it “Ice-grilled, laid-back, diamond-sharp: Rakim is a front-runner in the race for Best Rapper Ever, and this album is a big reason why.”[42] Similarly, Blender magazine included the album in its “500 CDs You Must Own Before You Die”.[43]Time magazine listed it as one of the eighteen albums of the 1980s in its “All-TIME 100” albums; editor Alan Light acknowledged the record for changing the “sound, flow, and potential” of hip hop and that if Rakim is “the greatest MC of all time, as many argue, this album is the evidence”.[12] Jess Harvell of Pitchfork Media complimented Rakim for an “endless display of pure skill” and described the album as “laidback and funky”, but believed it contained “too much filler to get a free ‘classic’ pass”.[17] Pitchfork Media placed Paid in Full at number fifty-two in its “Top 100 Albums of the 1980s”; editor Sam Chennault wrote that Rakim inspired a generation of MCs and “defined what it meant to be a hip-hop lyricist”.[44]Slant Magazine listed the album at #32 on its list of “Best Albums of the 1980s” saying “For his part, Rakim didn’t need to rely on macho jargon and trite gangsterisms for his self-aggrandizing sermons; he would simply reel off line after line of spellbinding wordplay, influencing an entire decade of tongue-twisting MCs in the process.”[45]

Rakim is credited with influencing many rappers including the Wu-Tang Clan, Jay-Z, 50 Cent, and Nas,[40][46] who cites it as one of his favorite albums.[47] On July 11, 1995, the Recording Industry Association of America (RIAA) certified the album platinum.[48] As of December 1997, it has sold over a million copies.[40]

Track listing

All songs written and officially produced by Eric B. & Rakim.

#Title Samples[49]Time

1″I Ain’t No Joke”
“Pass the Peas” by The J.B.’s
“Theme from the Planets” by Dexter Wansel
3:54
2″Eric B. Is on the Cut”
“It’s Great to Be Here” by The Jackson 5
“I Think I’d Do It” by Z. Z. Hill
3:48
3″My Melody”
“Change the Beat” by Fab 5 Freddy featuring Beeside
“I Can’t Stop” by John Davis and The Monster Orchestra
“Do The Funk Penguin” by Rufus Thomas
6:46
4″I Know You Got Soul”
“I Know You Got Soul” by Bobby Byrd
“You’ll Like It Too” by Funkadelic
“Different Strokes” by Syl Johnson
4:46
5″Move the Crowd”
“Action Speaks Louder than Words” by Chocolate Milk
“The Jam” by Graham Central Station
“Hot Pants Road” by The J.B.’s
“Pass the Peas” by The J.B.’s
“Sofistifunk” by Return to Forever
3:49
6″Paid in Full”
“Don’t Look Any Further” by Dennis Edwards featuring Siedah Garrett
“Change the Beat” by Fab 5 Freddy featuring Beeside
“When Boys Talk” by Indeep
“Ashley’s Roachclip” by The Soul Searchers
3:50
7″As the Rhyme Goes On”
“Change the Beat” by Fab 5 Freddy featuring Beeside
“Hold It, Now Hit It” by the Beastie Boys
“Love’s Theme” by Fausto Papetti
“I’m Gonna Love You Just a Little Bit More Babe” by Barry White
4:00
8″Chinese Arithmetic”
“Flick Of The Switch” by AC/DC
4:07
9″Eric B. Is President”
“Funky President” by James Brown
“The Champ” by The Mohawks
“Over Like a Fat Rat” by Fonda Rae
“Long Red” by Mountain
6:20
10″Extended Beat”3:49

Personnel

Information taken from Allmusic.[50]

Art direction – Ruth Kaplan
Engineer – Patrick Adams
Executive producer – Robert Hill
Mastering – Herb Powers
Photography – Ron Contarsy
Producer – Eric B. & Rakim
Remixing – Marley Marl

Chart history

Charts (1987)[51][52]Peak
position
UK Albums Chart85
U.S. Top Pop Albums58
U.S. Top Black Albums8

Reissues

Region Date Label Format Catalog

United StatesOctober 27, 1998Island/PolyGram RecordsDouble CD (Platinum Edition) Out Of Print524 573
November 4, 2003Island/IDJMG/Universal RecordsDouble CD (Deluxe Edition)986 083
April 26, 2005Island/IDJMG/Universal RecordsCD (Expanded Edition)988 042

Red Everything Movement

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