Birth name – Ramón Luis Ayala Rodríguez
Also known as – Winchester 30-30
The Big Boss
El Máximo Líder
Born – February 3, 1977 (age 36)
Origin – San Juan, Puerto Rico
Genres – Reggaeton, hip hop, Latin pop, urban
Years active – 1992–present
Labels – Dream Team Killer (1992-1996)
El Cartel Produccions (1997–2002)
Los Cangris Music Inc. (2003)
Machete Music (2004-2009)
Universal Music (2004-2009)
Interscope Geffen A&M (2005-2009)
El Cartel Records (2004 – present)
EMI Latin (2012-present)
Capitol Records (2012-present)
Website – daddyyankee.com
Ramón Luis Ayala Rodríguez (born February 3, 1977), known by his stage name Daddy Yankee, is a Puerto Rican reggaeton songwriter and recording artist. Ayala was born in Santurce, Puerto Rico, and was raised in the Villa Kennedy Housing Projects.
While still dabbling in music, Ayala aspired to be a professional baseball player and tried out for the Seattle Mariners Major League baseball team. Before he could be officially signed, he was hit by a stray round from an AK-47 rifle while taking a break from a studio recording session with reggaeton mixtape icon DJ Playero. Ayala spent roughly one and a half years recovering from the wound; the bullet was never removed from his hip, and he credits the shooting incident with allowing him to focus entirely on a music career. Since then, he has sold over 10 million albums.
1992–03: Early music career
Daddy Yankee first appeared on the 1992 DJ Playero mixtape Playero 36. His first official studio project as a solo artist was No Mercy, which was released on April 78, 1995 through White Lion Records in Puerto Rico. Early in his career he attempted to imitate the style of Vico C. He went on to emulate other artists in the genre, including DJ Playero, DJ Nelson, and DJ Drako, taking elements from their styles in order to develop an original style. In doing so, he eventually abandoned the traditional model of rap and became one of the first artists to perform reggaeton.
In 2002, El Cangri.com became Ayala’s first album with international success, receiving coverage in the markets of New York and Miami. Barrio Fino was released in 2004, and the album received numerous awards, including Lo Nuestro Awards and a Latin Billboard, as well as receiving nominations for the Latin Grammy and MTV Video Music Awards. Barrio Fino performed well in the sales charts of the United States, Latin America, Europe, and Japan.
2004–05: Barrio Fino and “Gasolina”
Ayala’s next album, Barrio Fino, was produced by Luny Tunes and DJ Nelson among others and released in July 2004 by El Cartel Records and VI Music. It was the most highly anticipated album in the reggaeton community. Ayala had enjoyed Salsa music since he was young, and this led him to include music of genres besides reggaeton in the album. The most prominent of these cross-genre singles was “Melao”, in which he performed with Andy Montañez. The album was described as his most complete, and with it he intended to introduce combinations of reggaeton and other genres to the English-speaking market.Barrio Fino was followed up by an international tour with performances in numerous countries including the Dominican Republic, Ecuador, Mexico, Panama, Peru, Honduras, Spain, Colombia, Argentina, Venezuela, and the United States. The album has sold over 500,000 copies in the United States alone and has sold well throughout Latin America and worldwide.
In 2005, Ayala won several international awards, making him one of the most recognized reggaeton artists within the music industry. The first award of the year was Lo Nuestro Awards within the “Latin music” category, which he received for Barrio Fino. In this event he performed “Gasolina” in a performance that was described as “innovative”.Barrio Fino also won the “Reggaeton Album of the Year” award in the Latin Billboard that took place on April 28, 2005, where he performed a mix of three of his songs in a duo with P. Diddy. The album was promoted throughout Latin America, the United States, and Europe, reaching certified gold in Japan. Due to the album’s success, Ayala received promotional contracts with radio stations and soda companies, including Pepsi. His single “Gasolina” received the majority of votes cast for the second edition of Premios Juventud, in which it received eight nominations and won seven awards. Ayala also made a live presentation during the award ceremony. “Gasolina” received nominations in the Latin Grammy and MTV Video Music Awards.
The successful single, “Gasolina”, was covered by artists from different music genres. This led to a controversy when Los Lagos, a Mexican banda group, did a cover with the original beat but changed the song’s lyrics. The group’s label had solicited the copyright permission to perform the single and translate it to a different music style, but did not receive consent to change the lyrics; legal action followed. Speaking for the artist, Ayala’s lawyer stated that having his songs covered was an “honor, but it must be done the right way.”
2006–09: El Cartel: The Big Boss and Talento De Barrio
On April 30, 2006, Ayala was named one of the 100 most influential people by Time, which cited the 2 million copies of Barrio Fino sold, Ayala’s $20 million contract with Interscope Records, and his Pepsi endorsement. During this period, Ayala and William Omar Landrón (more commonly known by his artistic name Don Omar) were involved in a rivalry within the genre, dubbed “tiraera”. The rivalry received significant press coverage despite being denied early on by both artists. It originated with a lyrical conflict between the artists begun by Ayala’s comments in a remix single, where he criticized Landron’s common usage of the nickname “King of Kings”. Don Omar responded to this in a song titled “Ahora Son Mejor”, part of his album Los Rompediscotecas.
El Cartel: The Big Boss was released by Interscope on June 5, 2007.
Ayala stated that the album marked a return to his hip-hop roots as opposed to being considered a strictly reggaeton album. The album was produced in 2006, and included the participation of will.i.am, Scott Storch, Tainy Tunes, Neli, and personnel from Ayala’s label. Singles were produced with Héctor Delgado, Fergie, Nicole Scherzinger and Akon. The first single from the album was titled “Impacto”, and was released prior to the completion of the album. The album was promoted by a tour throughout the United States, which continued throughout Latin America. He performed in Mexico, first in Monterrey, where 10,000 attended the concert, and later at San Luis Potosí coliseum, where the concert sold out, leaving hundreds of fans outside the building. Ayala performed in Chile as well, and established a record for attendance in Ecuador. He also performed in Bolivia, setting another record when 50,000 fans attended his Santa Cruz de la Sierra concert. This show was later described as “the best show with the biggest attendance in history” and as “somehappy that his album had sold more than those of Juan Luis Guerra and Juanes, and that this was an “official proof that reggaeton’s principal exponent defeated the rest of the genres”. Ayala made a guest appearance in Bounty Killer, Elephant Man and Wayne Wonder.
In July 2008, Ayala announced that as part of his work, he would produce a cover version of Thalía’s song, “Ten Paciencia”. Prior to the album’s release, Ayala scheduled several activities, including an in-store contract signing. On February 27, 2009, he performed at the Viña del Mar International Song Festival in Chile. In this event, the artists receive awards based on the public’s reaction. After performing “Rompe”, “Llamado de emergencia”, “Ella Me Levantó”, “Gasolina”, “Limpia parabrisas” and “Lo que pasó, pasó” over the course of two hours, Ayala received the “Silver Torch”, “Gold Torch” and “Silver Seagull” recognitions. On April 24, 2009, he received the Spirit of Hope Award as part of the Latin Billboard Music Awards ceremony. The recognition is given to the artists that participate in community or social efforts throughout the year. The single “Grito Mundial” was released on October 8, 2009, in order to promote his ninth album, Mundial. Despite releasing “El Ritmo No Perdona (Prende)” more than a month before, that single was not considered the first official promotional single.
Daddy Yankee’s 6th studio album, Prestige was released on September 11, 2012. The first single, “Ven Conmigo,” featuring bachata singer Prince Royce, was released on April 12, 2011 and peaked at number 9 on the Billboard Latin Charts. The second single, “Lovumba,” was released on October 4, 2011 and was a number one hit on the Billboard Latin Charts and the Latin Songs chart. It was also nominated for Best Urban Song at the 2012 Latin Grammy Awards. The third single, “Pasarela,” was released on June 20, 2012. The album peaked at number 39 on the Billboard 200, number one on both the Billboard Latin Albums and Latin Rhythm Albums charts. It also peaked at number five on the Billboard Rap Albums chart. Daddy Yankee’s new single, “Limbo”, has reached #1 on Latin Billboard for 8 consecutive weeks, and has also charted in Colombia, Chile, Argentina and Guatemala.
Film and other career projects
Ayala has negotiated promotional deals with several companies outside of the music industry, releasing merchandise under his name. In 2005, he became the first Latin artist to sign a deal with Reebok, in order to produce accessories, including the licensed clothing line “DY”, which was released in 2006. He also teamed up with the company to have his own shoes and sporting goods made, which were first distributed on May 23, 2006. Reebok continued the partnership with the introduction of the Travel Trainer collection in July 2007. In August 2007, Pepsi began an advertising campaign titled “Puertas”, in which Ayala is depicted returning to his youth by opening a series of doors.
Ayala has worked in the film industry as both an actor and producer. His acting debut was as an extra in the 2004 film Vampiros, directed by Eduardo Ortiz and filmed in Puerto Rico. The film premiered at the Festival of Latin American Cinema in New York, where it received a positive reaction. This led Image Entertainment to produce a DVD, internationally released in March 2005. Ayala played the main role “Edgar” in Talento de Barrio, which was filmed in Puerto Rico and directed by José Iván Santiago. Ayala produced the film, which is based on his experience of growing up in a poor city neighborhood. While the film is not directly a biography, Ayala has stated that it mirrors his early life.Talento de Barrio’s debut was scheduled for July 23, 2008, in New York’s Latino Film Festival. After the premier, Ayala expressed satisfaction, saying that he had been invited to audition for other producers. On release, Talento de Barrio broke the record held by Maldeamores for the most tickets to a Puerto Rican movie sold in a single day in Caribbean Cinemas.
Ayala has been involved in the administration of three organizations, the first being El Cartel Records which he co-owns with Andres Hernandez. He also created the Fundación Corazón Guerrero, a charitable organization in Puerto Rico which works with young incarcerated people. On April 26, 2008, he was presented with a “Latino of the Year Award” by the student organization Presencia Latina of Harvard College, receiving it for his work with Puerto Rican youth and creating Corazón Guerrero. On February 6, 2008, Ayala announced in a Baloncesto Superior Nacional press conference that he had bought part of the Criollos de Caguas’ ownership.
In 2008, Ayala participated in a campaign to promote voting in the 2008 general elections in Puerto Rico. This initiative included a concert titled “Vota o quédate callado” (Vote or Remain Silent).
On August 25, 2008, Ayala endorsed Republican John McCain’s candidacy for President of the United States, stating that McCain is a “fighter for the Hispanic community”. As part of this campaign, Ayala moderated a debate titled “Vota o quédate callado: los candidatos responden a los jóvenes”, which was aired on October 9, 2008.
Ayala has kept most of his personal life private, rarely speaking about it in interviews. He is married name=”Al Rojo Vivo”>”Daddy Yankee rompe el silencio” (in Spanish). People en Español. April 27, 2006. Retrieved January 10, 2008. He has said that he avoids doing so because such details are the only aspect of his life that are not public and that they are like a “little treasure”. He made an exception in 2006 when he spoke about his relationship with his wife and children in an interview with María Celeste Arrarás in Al Rojo Vivo. He stated that his marriage is strong because he and his wife are “friends above anything”, adding that he has tried to ignore other temptations because “weakness is the reason for the downfall of several artists.” His first daughter was born when he was seventeen years old, which he has described as confusing at first, adding that raising a daughter at that age was a hard experience.
1995: No Mercy
2002: El Cangri.com
2004: Barrio Fino
2007: El Cartel: The Big Boss
2013: Imperio Nazza King Daddy Edition
1997: El Cartel
2001: El Cartel II
2003: Los Homerun-es
2005: Ahora le Toca al Cangri! Live
2005: Barrio Fino en Directo
2008: Talento de Barrio
Year Title Role Note
2008Talento de BarrioEdgar Dinero
Year Title Role. Note
2005Punk’dDaddy Yankee – Himselfseason 6 episode 2
2007CaneDaddy Yankee – Himself
2010The Bold and the BeautifulDaddy Yankee – Himself6 episodes
2012Bad Girls Club (season 8)Guest Appearance2 Episodes
Red Everything Movement