The Mob or The Hippyz?
Lords Never Worry
Mixtape by ASAP Mob
Released – August 28, 2012
Genre – Hardcore hip hop, gangsta rap
Length – 1:01:52
Label – Polo Grounds, RCA, ASAP Worldwide, Yamborghini
Producer – AraabMuzik, ASAP Rocky (exec.), ASAP Ty Beats, ASAP Yams (exec.), Benson Graves, Chinza & Fly, Clams Casino, DJ Carnage, Electro Beats, E-Smitty, Milo, 183rd, P On The Boards, Silky Johnson, VERYRVRE
Singles from Lords Never Worry
Released: July 27, 2012
Released: August 13, 2012
Released: August 20, 2012
Lords Never Worry (stylized as Lord$ Never Worry) is the debut mixtape by Harlem, New York hip hop group ASAP Mob, led by ASAP Rocky. The mixtape was released as a free digital download on August 28, 2012. The mixtape contains verses from ASAP Mob group members ASAP Rocky, ASAP Twelvyy, Dash, ASAP Ant, ASAP Ferg and ASAP Nast, along with guest appearances from Danny Brown, Raekwon, Flatbush Zombies, Gunplay, Fat Trel, Jim Jones and Bodega Bamz.
It also features production by Clams Casino, ASAP Ty Beats, AraabMuzik, and P On The Boards, among others.
The mixtape’s music incorporates stylistic and production elements of various hip hop scenes, as was seen on Rocky’s debut solo mixtape Live. Love. ASAP. Over the course of its 18 tracks, the mixtape incorporates Southern and “trap” hip hop beats containing rattling hi-hats and heavy bass. Its production also features woozy soundscapes, low and mid-tempo beats, and chopped and screwed choruses.
Initially announced in early 2012, the mixtape was scheduled for a May 2012 release, to be followed by Rocky’s debut album Long. Live. ASAP during the summer. However, after failing to be released during these months, Rocky announced in mid-July that the album would be released two weeks later. Again, however, the mixtape was not released and it was eventually announced that it would be released on August 28, 2012, via LiveMixtapes.
The first single, “Bath Salt”, contains verses from Rocky and ASAP Ant, with guest features from Flatbush, New York-based hip hop group Flatbush Zombies. It was released at midnight on July 27, 2012. Then, on August 13, a music video for a track titled “Purple Kisses” was released, followed by a music video for ASAP Ferg’s track “Work”, one week later on August 20.
Upon its release, Lords Never Worry received mixed to negative reviews, with fans and critics alike criticizing both the albums production and the groups’ rapping abilities. Pitchfork Media’s Jordan Sargent found ASAP Rocky and ASAP Ferg to be the highlights of the group, although he criticized the execution of the beats on the mixtape.
1.”Thuggin’ Noise” ASAP RockySilky Johnson3:18
2.”Full Metal Jacket” Rocky, ASAP Twelvyy, Dash, ASAP Ant, ASAP Ferg, ASAP Nast183rd2:33
3.”Bangin on Waxx” Ferg, NastASAP Ty Beats3:44
4.”Coke and White Bitches: Chapter 2″ (featuring Danny Brown, Fat Trel & Gunplay)AntP on the Boards5:12
5.”Bath Salt” (featuring Flatbush Zombies)Rocky, AntP on the Boards4:10
6.”Persian Wine” FergVeryrvre3:14
7.”Black Mane” NastElectro Beats3:26
8.”Dope, Money, Hoes” DashAraabMuzik3:33
9.”Work” FergChinza & Fly2:59
11.”Purple Kisses” RockyVeryrvre3:20
12.”The Way It Go” AntMilo2:44
13.”Freeze” (featuring Jim Jones)RockyClams Casino3:32
14.”Told Ya” (featuring Bodega Bamz)AntDJ Carnage2:24
15.”Underground Killas” (featuring Raekwon)Rocky, FergBenson Graves3:56
16.”Jay Reed” Twelvyy, DashP on the Boards3:22
17.”Gotham City” Ferg, Twelvyy, NastASAP Ty Beats4:29
18.”Choppas on Deck” FergE-Smitty3:28
AraabMuzik – Producer
ASAP Ant – Performer
ASAP Ferg – Performer
ASAP Nast – Performer
ASAP Rocky – Executive producer (credited as Pretty Flacko), performer
ASAP Twelvyy – Performer
ASAP Ty Beats – Producer
ASAP Yams – Executive producer (credited as Yamborghini)
Benson Graves – Producer
Bodega Bamz – Performer
Chinza & Fly – Producer
Clams Casino – Producer
Danny Brown – Performer
Dash – Performer
DJ Carnage – Producer
Origin – South Central, Los Angeles, California, United States
Genres – Hip hop
Years active – 2009–present
Labels – Top Dawg, Interscope
Associated acts – Alori Joh, BJ the Chicago Kid, Jhené Aiko
Black Hippy is an American hip hop group from South Central, Los Angeles, California, formed in 2009, composed of West Coast rappers Ab-Soul, Jay Rock, Kendrick Lamar and Schoolboy Q. Black Hippy was constructed after all of its members were signed to Top Dawg Entertainment; in 2012 they signed with Interscope Records, as both solo artists and as a group, after a joint venture deal.
Although they have yet to release a full-length project as a group, the members are frequent collaborators, regularly appearing and contributing to each other’s respective solo projects, oftentimes not even crediting one another as a featured artist. Lamar had stated that the group will never face demise due to the solidification of each member’s career before they release their debut album as a whole. Kendrick Lamar was the first to release his major label debut, with the album, titled good kid, m.A.A.d city, being highly acclaimed and becoming certified Gold by the RIAA. Schoolboy Q is set to follow with the release of Oxymoron, scheduled for a 2013 release.
Formation and career beginnings (2009-2011)
The group was formed in 2009, when all of its members were signed to Top Dawg Entertainment, a Carson-based independent record label. The idea of forming a group came from Schoolboy Q, who in his words says because he was “slacking in my music”: “I figured if I could be in a group I could just write one verse and I could be good”, he added. Schoolboy Q, the last of the four to join the label, admitted to initially being intimidated when he first started going to the studio, but eventually the tenacity of his collaborators rubbed off on him. In 2011, Black Hippy received co-signs from hip hop legends Dr. Dre and Snoop Dogg, as well as Tech N9ne who called them “the new N.W.A.” and had hopes of signing the group to his Strange Music imprint.
Record deal and solo albums (2012-present)
In March 2012, MTV announced that Top Dawg Entertainment closed a joint venture deal with Interscope Records and Aftermath Entertainment. Under the new deal, it was announced Lamar’s debut studio album good kid, m.A.A.d city (2012), would be jointly released via Aftermath, Top Dawg and Interscope, while releases from the rest of Black Hippy were to be distributed via Top Dawg and Interscope. On August 9, 2012 the music video for Ab-Soul’s “Black Lip Bastard (Remix)”, featuring the rest of Black Hippy, was released. In the summer of 2012, the group performed at the annual hip hop festival, Rock the Bells. The whole group appeared on the remixes of Lamar’s singles “The Recipe” and “Swimming Pools (Drank)”, taken from good kid, m.A.A.d city. On December 20, 2012, the lineup for the 2013 Paid Dues hip hop festival was revealed, announcing Black Hippy as the headliners. In April 2013, Black Hippy covered RESPECT. magazine, which hit newsstands on the 30th. In 2013, Black Hippy became the first hip hop group to have all members make XXL Magazine’s annual Top 10 Freshmen list; with Jay Rock appearing on the 2010 issue, Kendrick Lamar on the 2011 issue and Ab-Soul, alongside Schoolboy Q, appearing on the 2013 issue.
Album appearances together
List of songs Black Hippy has collectively appeared on
“Try Me”2008Schoolboy Turned HustlaSchoolboy Q (also featuring Punch)
“Welcome to C4″2009C4Kendrick Lamar (also featuring BO)
“Top Daw Cypha”Gangsta & SoulSchoolboy Q (also featuring Lil Louie)
“TDE Roll Call”30 Day TakeoverJay Rock
“I Do It 4 Hip Hop”
“Shadow of Death”2010Black Friday
“Rolling Stone”2011SetbacksSchoolboy Q
“Say Wassup”Follow Me HomeJay Rock
“Black Lip Bastard (Remix)”2012Control SystemAb-Soul
“The Recipe (Remix)”good kid, m.A.A.d cityKendrick Lamar (also featuring Dr. Dre)
“Swimming Pools (Remix)”Kendrick Lamar
Top Dawg Entertainment discography
Jay Rock discography
Kendrick Lamar discography
Schoolboy Q discography
List of music videos, showing year released and director
“Zip That, Chop That”2010Matt Plunkett & Joseph Donaldson
“On Some Other Shit”Calmatic
“Say Wassup”2011Fredo Tovar
“Black Lip Bastard (Remix)”2012The ICU
Red Everything Movement